Synchronizing rushes is very important when editing a film because all in all it is the key to whether the film is professional of amateurish. For example, if you have 2 characters talking, it is crucial for the audio to be perfectly in time with the movement of their lips. If the audio does not match the physical then the film will seem very discombobulated and will become hard to watch.
When the rushes are synchronized it means that the audio and video will match, as a result the scene will run smoothly.
The video above explains how to video and audio together in AVID media composer.
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